Designing | Engineering the Future 2019

June 13th 2019

at The Israel Museum

Designing | Engineering the Future – the flagship conference of Tech Meets Design – offers a full day of high caliber, thought-provoking talks for designers and engineers. Featured speakers from Israel and abroad will delve into the future of innovation and design in these critical sectors: mobility, materials, home, food, health and education.

8:30 - 9:30

Registration and Morning Snacks

9:40 - 11:00

Keynote Speakers

How AI Makes it Easier to be Creative

The Unruliness of Matter

Inspiring The Next Generation to Explore The New Frontiers of Space

11:00 - 11:30

Networking Break

11:30 - 13:00

The Future of Mobility & Materials

The Future of Food & Home

The Future of Education & Health

Aerial Mobility in the Developing World: A Leapfrogging Opportunity

Rethinking Smart Mobility Design in the Smart City Era

Future Materials Inspired by the Past  

The Future of Sensible Buildings 

Introduction to Digital Gastronomy

Sustainability, Design and Technology

Designing Equality and Diversity onto Educational Platforms

The Role of Design in the Future of Women’s Health 

Can Design Heal Health?

13:00 - 14:00

Lunch & Networking

14:00 - 16:00

Closing Plenary

Designing Revolutions: Shaping the Future of Health, Education, and Cities

The New What?
AI, the Past, and the Future

What is Work and What is Human in a Superhuman Future

16:00 - 16:30

Beers & Networking

Speakers

Molly Wright Steenson

Molly Wright Steenson

Author, Designer, Professor, Research Leader, Carnegie Mellon School of Design

Molly Wright Steenson is a designer, author, professor, and international speaker whose work focuses on the intersection of design, architecture, and artificial intelligence. She is the Senior Associate Dean for Research in the College of Fine Arts, the K&L Gates Associate Professor of Ethics and Co...
Martin Wezowski

Martin Wezowski

Chief Designer and Futurist, SAP

Martin Wezowski works as Chief Designer and Futurist for SAP’s Technology & Innovation strategy team. He moved across a range of disciplines from UX, to systemic design, to define innovation visions and strategies. Martin crafts future outlooks, concepts and products. He defines and runs innovat...
Zeev Farbman

Zeev Farbman

Co-Founder and CEO, Lightricks

Zeev had planned on a career in academia, studying Computer Science for his Bachelor’s, Master’s and eventually his PhD at Hebrew University in Jerusalem. When he’s not at the office, you can find Zeev scouting out the next best oyster or sushi joint or practicing Brazilian Jiu Jitsu with co-f...
Despina Papadopoulos

Despina Papadopoulos

Designer, Researcher and Teacher

Despina Papadopoulos is the founder of Principled Design, a systems design and strategy studio specializing in wearable technologies, building prototypes, and working with organizations to introduce innovation at the intersection of social structures and technological possibilities.

S...
Dr. Amit Zoran

Dr. Amit Zoran

Sr. Lecturer, School of Engineering and Computer Science, The Hebrew University of Jerusalem

Amit Zoran is a Senior Lecturer at the School of Engineering and Computer Science at the Hebrew University, Jerusalem. In his research, he explores the two divergent realms of emerging computational technologies and classical hand-hewn skills, seeking a new way of thinking about these polarities: th...
Elisha Tal

Elisha Tal

Co-Founder, I2D Studio

Elisha brings broad international experience from his years in Silicon Valley where he served in multiple design-leadership posts in start-up ventures and in the famed design agency IDEO where he designed the award- winning Palm-V. Elisha is a Senior Lecturer in the Department of Industrial Design a...
Marjan van Aubel

Marjan van Aubel

Solar Designer

Award-winning inventor and solar designer, Marjan van Aubel (1985) focuses with her innovative concepts on sustainability, design and technology.

In collaboration with scientists, technicians and institutions such as Swarovski and ECN (Energy Research Center of the Netherlands), Marja...
Kfir Damari

Kfir Damari

Co-Founder, SpaceIL

Kfir is an Israeli entrepreneur, engineer, researcher, lecturer, creative, proud geek. Kfir began programming at the age of 6 and wrote his first computer virus at age 11. Kfir served in an elite intelligence corps in the IDF focusing on cyber security, then pursued a B.Sc and M.Sc in communication ...
Chris Precht

Chris Precht

Architect

Chris is a young architect from Austria and founded a Studio called Penda in 2013 and Studio Precht in 2018. Together with his wife Fei, they are running the office from a remote place in the mountains of Salzburg. From there, they work on worldwide projects, which range from ecological high-rises t...
Amit Werber

Amit Werber

Sr. Product Manager, CodeMonkey

Amit Werber is Product Manager and UX lead at CodeMonkey Studios, a company that teaches kids to code in real programming languages through games and playful activities.

She has worked in the tech industry for 10 years, gaining experience with a wide variety of startups in many fields...
Eyal Fried

Eyal Fried

Cognitive Researcher, Interaction Designer, Entrepreneur, Educator

Eyal is a lecturer and researcher at the Master's Program in Industrial Design at Bezalel Academy of Arts and Design, Jerusalem, and the founding director of the Design and Technology track.

Eyal's interests and expertise lie in the domains of Human-Machine Interaction (Brain-Machine...
Gabrielle Guthrie

Gabrielle Guthrie

Co-Founder and Chief Designer, Moxxly

Gabrielle is the Designer Co-Founder of Moxxly, where she leads a team making boss products for women, starting with a hassle-free breast pump accessory kit. She holds a Masters in Design from Stanford University and lives in San Francisco....
Spencer Horne

Spencer Horne

Founder and CEO, Cloudline

Cloudine is an African-based operator of autonomous airships that brings essential goods to remote and isolated communities that suffer poor logistics access.

Spencer holds a bachelor's degree in mechanical engineering from Harvard University and is a graduate of African Leadership Ac...
Saul Singer

Saul Singer

Co-Author, Start-Up Nation

Saul Singer is the co-author, with Dan Senor, of the best-selling book Start-Up Nation: The Story of Israel's Economic Miracle. The book was a New York Times and Wall Street Journal bestseller and has been translated into over 30 languages. The title “Start-Up Nation” has become synonymous with ...
Guy Cherni

Guy Cherni

Co-Founder and CMO, Atlas Dynamics

Guy is the Co-Founder and CMO of Atlas-Dynamics; a leading designer and manufacturer of autonomous and cost-effective Unmanned Aerial Systems (UAS) for governments, Fortune-500’s and First Responders around the world.

In his spare time, and as a passionate design-thinker, Guy co-fo...
Prof. Eugene Kandel

Prof. Eugene Kandel

CEO, Start-Up Nation Central

Professor Eugene Kandel is CEO of the Start-Up Nation Central, a non-profit dedicated to strengthening Israel’s innovation ecosystem and connecting it to business, government, and NGO leaders around the world. He served for six years as Head of the National Economic Council in the Prime Minister'...
Prof. Adi Stern

Prof. Adi Stern

President, Bezalel Academy of Arts and Design, Jerusalem

Prof. Adi Stern is President of the Bezalel Academy of Arts and Design, Jerusalem. He is a graphic designer, type designer and a design educator. Stern's field of expertise is typography and typeface design. He writes, consults and lectures on the design and history of the Hebrew letter.

Wendy Singer

Wendy Singer

Executive Director, Start-Up Nation Central

Wendy Singer has served as Executive Director of Start-Up Nation Central since its founding in 2013. She worked with its US-based philanthropists to build the infrastructure and professional team in Israel, and to launch its initial activities – connecting Israel’s innovation ecosystem with gove...
Oded Barel-Sabag

Oded Barel-Sabag

Ecosystem Partnerships Manager, fresh.fund

Oded is the Ecosystem Partnerships Manager at fresh.fund, a leading pre-seed venture fund investing in Israeli startups across verticals and segments. Prior to joining fresh.fund, Oded led and was involved in initiatives that helped develop Jerusalem's innovation ecosystem including Siftech, the cit...
Dr. Amnon Dekel

Dr. Amnon Dekel

Executive Director, HUJI Innovate

Dr. Amnon Dekel is an applied researcher and product professional focusing on the meeting point between the physical world, computation, and information services enabled over digital networks. His passion is to enable engineers and designers to work in a synergistic fashion in creating successful an...
Dr. Romi Mikulinsky

Dr. Romi Mikulinsky

Head of the Master of Design (MDes) Program, Industrial Design, Bezalel Academy of Arts and Design, Jerusalem

Dr. Romi Mikulinsky researches and lectures about digital and counter-culture, algorithmic art, as well as design-led innovation. She has worked with start-up companies, corporations, municipalities, and media websites on the implementation of technological innovation, and has led design and innova...
Inbar Weiss

Inbar Weiss

CEO, New Spirit

An architect, Inbar previously worked in the private sector for eight years after graduating from the Technion. She served as Chief Advisor to the Manager of the Planning Administration Authority. Inbar’s writing on urban planning, Jerusalem, and Israeli society has been published widely. At New ...

Partners

Start-Up Nation Central is an independent non-profit that builds bridges to Israeli innovation. We connect business, government, and NGO leaders around the world to Israeli innovation, help develop technological sectors with high-growth potential, and accumulate knowledge and generate in-depth insights about Israel’s innovation sector.

The Jerusalem Development Authority is a statutory corporation which was established by law in 1988. Its functions are to promote, plan and encourage the economic development of Jerusalem, to coordinate between government offices, authorities and bodies involved in the development of Jerusalem, and to advise and supply information connected to entrepreneurial initiatives, plans and commercial ventures in Jerusalem.

The Ministry of Jerusalem Affairs and Heritage is a government ministry in the Israeli cabinet. The Ministry is primarily responsible for developing tangible and intangible national heritage assets, preserving content of national historical importance while making them accessible to the public, and encouraging the assimilation of national heritage into the education system.

Jnext is a governmental initiative aimed at developing and supporting the innovation ecosystem. JNext operates by directly assisting startup companies and fostering an entrepreneurial environment, in order to transform Jerusalem into a startup-friendly city. Jnext was established as a joint-partnership between The Ministry of Jerusalem and Heritage and The Jerusalem Municipality, and is led by The Jerusalem Development Authority.

The Municipality of Jerusalem is the governing body of the City of Jerusalem, the capital of Israel. Jerusalem has a population of 900,000, which makes it the largest city in Israel. The Mayor of Jerusalem, Mr. Moshe Lion, previously served as a member of the Jerusalem City Council, director-general of the Prime Minister's Office, Chairman of the Israel Railways, and head of the Jerusalem Development Authority.

Bezalel Academy of Arts and Design, Jerusalem is Israel’s oldest institute of higher education and leading design academy, with more than 2500 undergraduate and postgraduate students studying a range of subjects from fine art and photography to industrial design and architecture. Bezalel's faculty of 550 teachers takes pride in the generations of graduates working at the cutting edge of their fields both in Israel and abroad.
Bezalel, Academy as a research institution, is unique in its ability to combine basic and applied research in various design fields ranging from ceramics and industrial design to visual communication and art. Bezalel Academy plays a leading role in spearheading Israeli culture, art and design, and is at the forefront of the discussion between Israel’s creative industries and its creative economy.

The Hebrew University of Jerusalem, founded in 1918 and opened officially in 1925, is Israel’s premier university as well as its leading research institution. The Hebrew University is ranked internationally among the world’s 100 leading universities, and is first among Israeli universities. The recognition that Hebrew University has attained confirms its reputation for excellence and its leading role in the scientific community. It stresses excellence and offers a wide array of study opportunities in the humanities, social sciences, exact sciences and medicine. The university encourages multi-disciplinary activities in Israel and overseas and serves as a bridge between academic research and its social and industrial applications. The Hebrew University has set as its goals the training of public, scientific, educational and professional leadership; the preservation of and research into Jewish, cultural, spiritual and intellectual traditions; and the expansion of the boundaries of knowledge for the benefit of all humanity.

Asper-HUJI Innovate is the Hebrew University’s platform to encourage and assist students, faculty and alumni to develop their innovation and entrepreneurship capabilities. We support HUJI’s 23,000 students and faculty in the ideation and development of new solutions for real-world problems, while fostering a vibrant ecosystem that helps accelerate the creation of new ventures.

New Spirit works for and with the young people of Jerusalem - via the realms of art/design/culture/leisure and business opportunities. The goal is to strengthen the City of Jerusalem into a place that will be attractive and relevant to young people, and reinforcing its role as a leading cultural and economic center, as befits the capital of Israel.

The JLM-Impact Consortium is a consortium designed to boost entrepreneurial activity among the city’s students and academic community. The consortium includes The Hebrew University of Jerusalem, Bezalel Academy of Art and Design, Jerusalem, and Azrieli College of Engineering, Jerusalem.

Scale-Up Velocity develops high-end impactful initiatives and solutions for Israeli high-tech’s human capital challenges. We partner with leading high-tech companies, academic and training institutions, government agencies, non-profits and philanthropies to build programs and models that increase and improve the supply of talents to Israel’s tech sector. Our initiatives range from practical, hands-on coding bootcamps geared towards talent from untapped communities, to drafting policy recommendations for government agencies and senior decision makers looking to tackle the shortage in human capital within Israel’s tech sector.
Scale-Up Velocity is closely affiliated with Start-Up Nation Central, an independent non-profit working to build bridges to Israeli innovation and strengthen Israel’s innovation ecosystem.

Azrieli College of Engineering Jerusalem was founded to support a broader strategy to strengthen the City of Jerusalem by training engineers for the city’s high-tech industry. Our mission is to combine rigorous academic study with hands-on training that is industrially relevant locally and globally. We fulfill our mission by: tapping into the creativity and ingenuity inherent to the City of Jerusalem; positioning young people for excellence and providing them the tools to succeed; and developing relevant curricula in collaboration with the college’s industry partners and other institutions of higher education.

Jerusalem Design Week is an initiative of the Ministry of Jerusalem and Heritage and the Jerusalem Development Authority. The event is being supported by the Jerusalem Municipality and managed by the Ran Wolf Company and has been initiated and led by the Hansen House Center for Design, Media and Technology since 2011.

Hansen House hosts a spectrum of diverse activities throughout the year to promote the design sector in Jerusalem and Israeli designers in general. Jerusalem Design Week is the main event in the tapestry of Hansen House’s annual activities and constitutes its flagship project, as the largest and most influential public design event in Israel. In 2016, the Jerusalem Design Week expanded and became an international event that takes place in several locations throughout Jerusalem, and offers a multitude of events, performances and local and international design exhibitions.

The Center for Design, Media and Technology was built in 1887 as a leper asylum by the Protestant community of Jerusalem. The designer of the structure was German architect Conrad Schick. In 1950, the site was purchased by the Jewish National Fund, and continued to serve its original purpose until 2000. In 2009, the building was handed over to the municipality of Jerusalem city, for the purpose of converting it into an interdisciplinary center.

The project of restoring and converting the building started in 2011, under the management of the Jerusalem Development Authority and Ran Wolf Ltd. In 2013, the impressive historic building was opened to the public as a center for design, media and technology. In its new purpose, the Hansen House is used for cultural activities, including exhibitions, film screenings and advance fabrication labs.

Gold Sponsor
Friends of Bezalel provides an invaluable service by supporting the Bezalel Academy of Arts and Design Jerusalem, raising much-needed funds and heightening awareness of the Academy, its graduates, and its student accomplishments. The Bezalel Academy is synonymous with over a century of ‎innovation and excellence in Israeli art. The creative energy of the students, alumni and faculty of Bezalel has served as a guiding beacon for Israel’s artistic and cultural world since 1906, and will continue inspiring and shaping it for years to come.

Gold Sponsor
The Russell Berrie Foundation was created to express the values and passions of Russell Berrie through social investments in innovative ideas designed to: Promote the continuity and enrichment of Jewish communal life, Support advances in medicine, focusing on diabetes and humanism in medicine, Foster the spirit of religious understanding and pluralism, Recognize individuals who have made a significant difference in the lives of others, and Elevate the profession of sales.

Silver Sponsor
We are a venture capital firm positioned in the heart of Startup Nation. We invest in visionary Israeli entrepreneurs building future-defining technologies. We seek the leaders who are relentless in their quest to disrupt existing markets, industries, business processes, and consumer experiences. They are the pioneers who will shape the way we live, work, and experience the world in years to come. While our founders dream big, execution is the name of the game.

Silver Sponsor
Bat Shlomo Vineyards, a boutique winery in the town of Bat Shlomo, was founded by high-tech entrepreneur, Elie Wurtman, and Napa Valley winemaker, Ari, Erle. Established in 1889 by the Baron Edmund Rothschild, Bat Shlomo was an agricultural outpost that grew mostly wine grapes for Rothschild's winery (now called Carmel Winery) in Zichron. Bat Shlomo Winery was established in an effort to revitalize that agriculture, Zionist spirit by creating an exceptional product for the enjoyment of the original 'settler's' descendants and supporters around the world. We all share in Rothschild's dream to return to the land and prosper from its abundance.

Silver Sponsor
The Shapiro Brewery was born after a decade of home brewing by brothers Itzik and Dani Shapiro in a basement in the German Colony neighborhood, Jerusalem. They later presented the wider family an opportunity to do something together, to build a microbrewery and introduce others to exceptional beer. In 2011 the Shapiro brothers teamed up with brew master Yochai Kudler and built the Shapiro Brewery.

In the news

It was amazing for me (I am a programmer) to discover a new world where design and code coexist. The talks were very interesting, the place was great and I loved the breaks, great time for meeting special people.

Participant

Designing | Engineering the Future 2019

The conference was incredible, with fascinating talks and speakers, and an amazing location and production. It also struck a cord with my Tel Avivian mindset; that Jerusalem truly is a unique place, where design meets tech in a much deeper and interesting way (than Tel Aviv).

Dr. Amit Zoran

Designing | Engineering the Future 2019

The design community here (in Jerusalem) is probably the most connected to engineering and business then elsewhere.

Martin Wezowski

Very well organized, excellent choice of speakers, looking forward to the next event. You've put the roof high!

Participant

Designing | Engineering the Future 2019

“By far the most outstanding, inspiring and well produced event in Jerusalem. כן ירבו."

Participant

Designing | Engineering the Future 2019

The Israel Museum

The Israel Museum is the largest cultural institution in the State of Israel and is ranked among the world’s leading art and archaeology museums. Founded in 1965, the Museum houses encyclopedic collections, including works dating from prehistory to the present day, in its Archaeology, Fine Arts, and Jewish Art and Life Wings, and features the most extensive holdings of biblical and Holy Land archaeology in the world. In nearly seventy years, thanks to a legacy of gifts and generous support from its circle of patrons worldwide, the Museum has built a far-ranging collection of nearly 500,000 objects, representing the full scope of world material culture.

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