Cover of Tech Meets Design & Launch of Creator Awards, with Nir Barkat (Mayor of Jerusalem), Michael Eisenberg (Aleph VC), Yaron Ben Shaul (Hometalk), Alona Stern (Freightos)

The Strategic Role of Design in Tech Companies

September 17th 2017 18:00

Hansen House

Join us for the second meetup of Tech meets Design and the launch of the Creator Awards!

We invite you to a cocktail reception and New Year’s toast: join us on Sunday night at 6 pm for a fireside chat with Mayor Nir Barkat on the evolving creation of physical Jerusalem; the launch of We Work’s Creative Awards; and a panel discussion with Venture Capitalist Michael Eisenberg, Hometalk’s founder & CEO, Yaron Ben Shaul and Alona Lerman Stern from Freightos on The Strategic Role of Design in Tech Companies.


6 PM – Arrival and sign-in

6:15 PM Welcome and screening of WeWork Creator Awards video

6:20 PM Fireside chat with Aleph VC, Michael Eisenberg and Mayor Nir Barkat

6:45 PM Tech Meets Design Panel: the Strategic Role of Design in Tech Companies with Panelists – Michael Eisenberg, Hometalk CEO Yaron Ben Shaul and Frieghtos Lead Designer, Alona Stern; moderated by Amir Mizroch.

7:20 PM One minute pitches from the evening’s partners

7:30 PM Cocktails, food and networking


Michael Eisenberg

Michael Eisenberg

Equal Partner, Aleph VC

Michael Eisenberg is an Equal Partner at Aleph, an early stage venture capital fund with over $330MM under management. Aleph serves Israeli entrepreneurs who want to build high growth, scalable, global businesses.

Prior to Aleph, Michael was a general partner at Benchmark Capital whic...
Yaron Ben Shaul

Yaron Ben Shaul

Chairman, Hometalk

Yaron Ben Shaul co-founded Networx Systems, a platform connecting homeowners to quality contractors in the USA. He started Hometalk in 2011 as a way for contractors to generate more engagement (and new customers) by posting pictures and videos of their work. Since then, Hometalk has become the leadi...
Alona Stern

Alona Stern

Product Strategy Consultant

Alona Stern is a product and design thinking consultant. She uses methods including user research, prototyping, competitive analysis, product roadmapping and content design to help organizations identify and act on untapped opportunities.

Alona has served in senior product management ...

Start-Up Nation Central


New Spirit

The Jerusalem Development Authority


Ministry of Jerusalem and Heritage

Yigal Arnon & Co.

ROI Community

The Israel Project (TIP)

The Israel Project (TIP)




Made in JLM

Hansen House


Hansen House

The Center for Design, Media and Technology was built in 1887 as a leper asylum by the Protestant community of Jerusalem. The designer of the structure was German architect Conrad Schick. In 1950, the site was purchased by the Jewish National Fund, and continued to serve its original purpose until 2000. In 2009, the building was handed over to the municipality of Jerusalem city, for the purpose of converting it into an interdisciplinary center. The project of restoring and converting the building started in 2011, under the management of the Jerusalem Development Authority and Ran Wolf Ltd. In 2013, the impressive historic building was opened to the public as a center for design, media and technology. In its new purpose, the Hansen House is used for cultural activities, including exhibitions, film screenings and advance fabrication labs.

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