Innovation on Location: AgriFoodTech

Led by Start-Up Nation Central, Jerusalem: Where Tech Meets Design presents Innovation on Location, a series of videos showcasing Jerusalem-based startups and unique local venues. This episode focuses on AgriFoodTech, highlighting startup eggXYt and venue The Atelier at the Machane Yehuda Shuk.

Startup: eggXYt

eggXYt is developing a CRISPR-based proprietary technology that detects the sex of chick embryos immediately after the eggs are laid and before they enter the 21-day incubation period. The sex-identification process prevents chicks from hatching unnecessarily; keeps the eggs within the food industry; and addresses the common ethical, environmental, and economic problems of egg and poultry production. eggXYt saves many chicks a year by preventing their unnecessary incubation, which typically requires employees at the end of the hatchery line to identify and kill male chicks.

Yehuda Elram – Co-Founder and CEO

Yehuda Elram is the CEO of eggXYt, a biotech company based in Israel. A lawyer by training, Yehuda was a partner at Gideon Koren & Co. law offices for many years, where he worked with entrepreneurs in biotech, high-tech, real estate and social enterprises, before retiring from law to start eggXYt, which he co-founded with Prof. Dani Offen. As an entrepreneur, Yehuda is also currently a partner in Aroma Espresso bar (Israel’s fastest growing coffee chain), founded an online business, co-founded a national volunteer organization and co-directed an Interfaith institute. Yehuda graduated from Harvard Kennedy School, with an MPA focusing on leadership and entrepreneurship.


Venue: The Atelier, Machane Yehuda Shuk

Tali Friedman’s Atelier Cooking Studio, located in the heart of the Machane Yehuda market and overlooking its main street, was established in October 2009. Since then, visitors from all over the world have visited Israel to experience a different, more culinary angle through the connections that Tali has created with the amazing people who live and work in the market.

The Machane Yehuda Market represents the heart of Jerusalem, nowadays and in the foreseeable future. In a unique way, Machane Yehuda integrates the old and the new. A bustling marketplace and a neighborhood, it intertwines food, drinks, shopping, bars and restaurants. Despite being a touristic destination, the market has maintained its most important characteristic: it remains authentic – as can be sensed by all the flavors and aromas, seen in its colorfulness and heard in the traders’ interaction with the crowds.

Tali Friedman – Owner of The Atelier; Head of Israeli Markets Union

Tali Friedman is a Jerusalem chef with 25 years of experience. Tali participated in the creation of the successful book, “Jerusalem: The Culinary Story,” which was published in 2011 and in which she was entrusted with the chapter about the Machane Yehuda Market. Today, Tali is a mother of four, running the Atelier in the Mahane Yehuda market. In addition, Tali serves as the Chairwoman of the Machane Yehuda Market Union as well as the National Markets Association. During COVID-19, Tali was at the forefront of the struggle to open the markets in the country and created a direct line of continuous dialogue between the markets association and the Israeli government.



For a list of companies like eggXYt working in the AgriFoodTech sector, click here.

Click here for a list of more Jerusalem-based companies on Start-Up Nation Central’s Finder.


Concept and Production: Brief.

Partners: Start-Up Nation Central, Scale Up Velocity, Jerusalem Foundation, The Jerusalem Development Authority, Ministry of Jerusalem and Heritage, Jerusalem Municipality

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